About

Memento – De La Valma

Jewelry has always given me a special feeling. When I wear it, I feel unique. Like something inside me is aligned. It gives me confidence, reminds me of who I am, and helps me move forward with greater strength and gentleness.

For years, I've traveled the world looking for unique and authentic jewelry. I've explored hidden workshops, stone markets, and local traditions, always guided by the desire to understand what makes a piece of jewelry truly alive. I hadn't anticipated this path, but life, in a very unique way, led me to create my own brand— De La Valma —a space to give shape to what I've always carried within me.

With this brand, I wanted to deliver this :

the possibility for everyone to compose their own language, their own code – a jewel that speaks of oneself, that reassures, that affirms, that enlightens.

A set that doesn't follow trends but intuition.

I put into it everything I saw, everything I learned, everything that transformed me over the years and over my trips. I grew up with the idea that a piece of jewelry can be much more than an ornament : it can become a landmark, a strength, a connection. 

De La Valma was born from this conviction :

it is possible to create pieces that are both unique and universal, capable of reconnecting us to who we are, deeply.

Thank you for your trust,

Victory